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>and the suggestion was that they send the
>CEO and CFO a copy of this "White Paper" along with
>a pair of handcuffs in an inner office mail envelope.
>
>Judging from a few gasps from the audience that this
>might be considered too bold a motivator or de-motivator.
>
>
>So here is a suggestion to make this more effective and
>less risky for the records manager.........
>
>Use an Inter-Office Mail Envelope that last came from Legal.
>Then the CEO thinks legal sent the Handcuffs!
One of the things I've ALWAYS cherished about you, Hugh is your ability to
be subtle...
While this might be a good way to get "the message" across, if folks are
SERIOUS about getting the message from this ARMA publication Hugh mentions
to their CEOs or CFOs, I'd suggest a bit of up-front work to develop a one
page document that highlights the issues covered in it. You won't find
people at this level willing to read a 16 page paper on a subject that's
foreign to them, irrespective of what scare tactic props you add to
"sweeten the pot."
Get their attention and interest piqued first, including an offer of a more
complete, comprehensive document that discusses the topic in detail and
offer to provide it to them (or better yet, to make a direct presentation
of the document) and discuss it with them.
Larry
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