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Face-to-Face still rules in Word-of-Mouth according to this marketing
> "Despite widespread technology adoption, marketers must understand
> that the majority of word-of-mouth is still done at the coffee house,
> in the mall, over brunch or at the gym," [SNIP] "Although
> technology and the Internet play a significant role in spreading
> word-of-mouth, live discussions are still driving the trend."
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