Jeph Boase and I are doing a fun little paper for Current Sociology,
comparing biological viruses with computer viruses and viral marketing.
Essentailly an analytic lit review.
While the epi folks have studied bio viruses, we would love to be pointed
to more data and analyses about the spread of computer viruses and viral
marketing (which can be anything from Jim Coleman's medical influence
stuff to an International Shoe Brand deliberately giving a dozen
"aspirational leaders" in a Toronto high school a pair of their new model,
in the hope that word of mouth would flow (term and example described to
us this afternoon by a VM'er.)
Any leads would be useful. Please send to Jeph as I am on the road to the
ASAs and stuff for the next 10 days.
Thanks, Viral Barry
Barry Wellman Professor of Sociology NetLab Director
[log in to unmask] http://www.chass.utoronto.ca/~wellman
Centre for Urban & Community Studies University of Toronto
455 Spadina Avenue Toronto Canada M5S 2G8 fax:+1-416-978-7162
To Live is To Network To Network is To Live