Jon, it is not I that has to hit the books... ;-)
And now that you have read Gladwell's book, you should read some real experts on
the subject -- just about anyone on this list!
jon schneider wrote:
> You might also want to read Malcolm Galdwells the Tipping point.
> It has an interesting perspective on this subject.
> Here is the URL for the book.
> Jon Schneider
> First Tuesday Toronto
> On 5/12/01 11:20 am, "Valdis" <[log in to unmask]> wrote:
> > four steps...
> > 1) go to the Google search engine and type in: diffusion innovation "social
> > network"
> > 2) go to Amazon.com and read "Diffusion of Innovations" by Everett Rogers
> > 3) go to Amazon.com and read "Network Models of Diffusion of Innovations" by
> > Thomas Valente
> > 4) after you have done all that, post any specific/detailed/interesting
> > questions here.
> > "Prabir G. Dastidar" wrote:
> >> Hi everybody,
> >> Could you please let me know how social network analysis could be used for
> >> addressing innovation diffusion issues.
> >> Regards,
> >> Prabir.