You might also want to read Malcolm Galdwells the Tipping point.
It has an interesting perspective on this subject.
Here is the URL for the book.
First Tuesday Toronto
On 5/12/01 11:20 am, "Valdis" <[log in to unmask]> wrote:
> four steps...
> 1) go to the Google search engine and type in: diffusion innovation "social
> 2) go to Amazon.com and read "Diffusion of Innovations" by Everett Rogers
> 3) go to Amazon.com and read "Network Models of Diffusion of Innovations" by
> Thomas Valente
> 4) after you have done all that, post any specific/detailed/interesting
> questions here.
> "Prabir G. Dastidar" wrote:
>> Hi everybody,
>> Could you please let me know how social network analysis could be used for
>> addressing innovation diffusion issues.