Moving from correlation to causality is always sticky. Sorry I don't know
of any citations, but it sounds like the general
information/technology/innovation dissemination problem. The education,
agriculture, and healthcare fields have studied that a good deal.
Innovation adoptions is slow in those fields and they're always looking for
Gladwell's "The Tipping Point" has some related ancedotes.
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----- Original Message -----
From: Eszter Hargittai <[log in to unmask]>
To: <[log in to unmask]>
Sent: Sunday, February 03, 2002 6:17 PM
Subject: social support networks & info tech use
> I'm looking for references on the effects of people's social support
> networks on their use of information technologies. Please note that I am
> NOT looking for the reverse - that is: how use of info tech enhances or
> doesn't one's social capital - I'm interested in works that discuss how
> one's social support networks may affect one's use of info tech. (I
> realize this can get tricky as once people start using info tech some of
> their social support networks may be from interactions via those media.)
> I'm mainly curious about 1. how people may be motivated to start using
> info tech due to their networks; and 2. how they may turn to their support
> networks for help with use of info tech.
> Thanks for any pointers.
> Eszter's List: http://www.eszter.com/elist