White, Kevin and Susan C. Watkins. "Accuracy, Stability and Reciprocity in
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On Thu, 30 May 2002, Thomas W. Valente wrote:
> We did just that in our paper on contraceptive use among women in voluntary
> associations in Cameroon. We asked for their five closest friends within the
> organization, and then asked whether, for each friend, they thought that person
> approved of contraceptive use, encouraged ego to use, used a contraceptive
> method, and whether each used a traditional or modern method. We found that
> perceiving your friends to use was strongly associated with use by ego, and
> perceiving that their friends encouraged use were strongly associated with use,
> regardless of the accuracy in their prediction about whether friends used, or
> whether their friends used by their self reports.
> Valente, T.W., Watkins, S., Jato, M.N., Van der Straten, A., & Tsitsol, L.M.
> (1997). Social network associations with contraceptive use among Cameroonian
> women in voluntary associations. Social Science and Medicine, 45, 677-687.
> I'm examining a situation that in the past has measured "subjective norms"
> (a belief that specific referents around you think that you should behave in
> a certain way, combined with your motivation to comply with that wish) and
> their influence on behavioural intent. As part of my research I am
> intending to measure the influence of actual attitudes on individual
> intention to behave, in a technology context - using SN data rather than
> perceived measures.
> To learn more about my evaluation book go to: My personal webpage:
> http://www.oup-usa.org/isbn/0195141768.html http://www-hsc.usc.edu/~tvalente/
> Thomas W. Valente, PhD
> Director, Master of Public Health Program
> Department of Preventive Medicine
> School of Medicine
> University of Southern California
> 1000 Fremont Ave.
> Building A Room 5133
> Alhambra CA 91803
> phone: (626) 457-6678
> fax: (626) 457-6699
> email: [log in to unmask]