I have been searching for references on the relationship between social
capital (or social network) and (consumer transactions).
DiMaggio and Louch's article ("Socially Embedded Consumer Transactions")
started my interest. Are there any other theoretical and empirical works
(preferably using SNA) on this subject? Are there any comparative
The type of quesitons I am interested are:
1. What are the relationships between the chacteristics of social capital
(or social network) and the types of consumer transactions in which people
2. How sociological factors such as class, gender, education, age,
religion, etc., affect such relationships?
3. how different social and cultural contexts influence the relationship
between the characteristics of social networks and types of consumer
Any help would be appreciated.
Chan-ung Park, Ph.D.
Department of Sociology
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