It would seem that ebay and amazon.com are only two but interesting areas
to start, for sources of social networks and consumer transactions.
I am sure that there are other sites but these two definitly come to mind.
Jon G Schneider
On 8/12/02 10:44 AM, "Van den Bulte, Christophe" <[log in to unmask]>
> There are a few papers in marketing analyzing networks among buyers. At least
> two of them investigate the effect of dyadic or structural embeddedness in
> buying behavior:
> Frenzen, Jonathan K. and Harry L. Davis (1990), "Purchasing Behavior in
> Embedded Markets," Journal of Consumer Research, 17 (June), 1-12.
> S. Wuyts, S. Stremersch, C. Van den Bulte, and P. H. Franses (2002),
> "Structural Embeddedness in Vertical Marketing Systems for Complex Products,"
> working paper, University of Pennsylvania.
> Christophe Van den Bulte
> Assistant Professor of Marketing
> The Wharton School
> University of Pennsylvania
> -----Original Message-----
> From: Chanung Park [mailto:[log in to unmask]]
> Sent: Sunday, August 11, 2002 9:26 AM
> To: [log in to unmask]
> Subject: social capital on market transaction
> Dear socnetters:
> I have been searching for references on the relationship between social
> capital (or social network) and (consumer transactions).
> DiMaggio and Louch's article ("Socially Embedded Consumer Transactions")
> started my interest. Are there any other theoretical and empirical works
> (preferably using SNA) on this subject? Are there any comparative
> The type of quesitons I am interested are:
> 1. What are the relationships between the chacteristics of social capital
> (or social network) and the types of consumer transactions in which people
> 2. How sociological factors such as class, gender, education, age,
> religion, etc., affect such relationships?
> 3. how different social and cultural contexts influence the relationship
> between the characteristics of social networks and types of consumer
> Any help would be appreciated.
> Chan-ung Park, Ph.D.
> Assistant Professor
> Department of Sociology
> Dongguk University
> Seoul, Korea
> [log in to unmask]