i'm posting this question for a colleague studying educational
administration and policy. i apologize in advance if my framing of the
question is a little vague, but my grasp of pedagogy and policy is limited...

his focus for this term is what georgia legislators have termed 'character
education'. currently, high school students in georgia are taught ethics
from a number of different perspectives across the disciplines.

my colleague mentioned that from his experience as an educator coordinating
these 'character education' activities there are problems determining:
1. who to target
2. what the relevant characteristics are of the targets (age, structural
position, etc.)
3. if there is a critical level of dissemination reached when the rate of
conversion to new ideas increases rapidly until all members of the group
have reached consensus.
4. if any dissemination techniques are more successful than others.

now, i see that there are epidemiology analogues here, but is there some
public health or educational literature that might be more directly
relevant for him? he has no strong social network background, so the
literature must not be too technical.

this is outside the scope of my research, and so i defer to the wisdom of
the group for suggestions.

best regards and thanks in advance for your kind assistance
hank