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Hi all –
I’m interested in researching corporate reputation as a consequence of social networks. There are conceptual models in the reputation literature from a socio-cognitive paradigm which understand reputation in these terms, and defined for this purpose as a how a company is perceived or conceptualised by its stakeholders (as individuals.) Within the network field I am aware of some of the literature on attitude similarity, but are there references more specific to the research question? Given the evolution and ambiguity of the reputation field, these could also be exploring any of organisational legitimacy, culture, personality, identity or image - and presumably with the social network as consequence or antecedent.
Any pointers gratefully received – thanks.
Henley Management College (UK)
+612 9226 0648
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