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I am a doctoral student in Marketing and a relative newbie to social networks analysis. I am interested in exploring the influence of network relationships on supplier choice in an industrial/retail purchasing context.
Could anyone direct me toward published research (or working papers) using SNA that addresses interorganizational networks, or more specifically, network influence on industrial/retail purchasing? As a starting point, I am familiar with Granovetter (1985), Gulati (1995), Uzzi (1997), and Rindfleisch & Moorman (2001).
I will plan to compile all citations that I receive for the SOCNET list. Thank you for your help.
Matthew T. Seevers
Doctoral Student - Marketing
University of Kentucky
Gatton College of Business and Economics
School of Management 455AF
Lexington, KY 40506
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