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An earlier posting on this noted that social software only uses a small
proportion of the tools of social network analysis.
Hmmm..Maybe its becuase of a lack of imagination or the difficulty in
packaging some of our tools to the general audience. For example, it seems
that on friendster there is a general strategy to simple accrue the most
ties without concern for the network structure itself. This of course, is a
partly the function of the affordances of the technology and partly the
function of people's understanding of SNA (either explicitly or
So, I was just wondering what sorts of theories people would have about the
consequences of using measures other than path length. Would people start
competing to be the most central (using whatever measure, such as
betweenness), or the most embedded? Would people start becoming social
capital junkies or complete instrumentalists? How about managers firing
someone so that he/she would become a structural hole?
Department of Sociology
NetLab, Knowledge Meida Design Institute
University of Toronto
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----- Original Message -----
From: "Jun Zhang" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, November 03, 2003 2:37 PM
Subject: Business2.0's The technology of the Year: Social Network
> ***** To join INSNA, visit http://www.sfu.ca/~insna/ *****
> I am not sure if this is already posted or not, but I think people might
> to know it.
> I just read Business 2.0(November, 2003), at page 109. They selected
> Social Network Applications as the technology of the year, which quite
> surprise me.
> (There is an online link but you need register to read full article:
> It seems we (graduate students in this list) might have a good job
> market on this area...@_~
> Jun Zhang, http://emailcommunity.net
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