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Dear all,

please have a look at

http://www.kakanien.ac.at/beitr/materialien/Kakanien_revisited5.pdf/show_pdf

where you may find downloads of an interesting conference, which was held in Budapest last year, December.

Best regards

Gerhard

o. Univ.-Prof. Dkfm. Dr. Gerhard A. Wührer
Institut für Handel, Absatz und Marketing
Johannes Kepler Universität Linz
Altenberger Str. 69
4040 Linz/Austria
tel.: 004373224689401
fax.:004373224689404
mail: [log in to unmask]
URL:www.marketing.jku.at
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