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Further to Tom's point.
Years ago I did research for a major market research consumer panel in
which we had five year's worth of prospective records, including time of
adoption of new grocery food introductions (eg the latest ready-to-eat
cereals, etc). The early adopters turned out to be the idiots -- well, not
exactly the right term -- they had lower education and occupation scores
and were less informed about political and economic issues. They did like
Perhaps needless to say, this proprietary research was never formally released.
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