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Further to Tom's point.
Years ago I did research for a major market research consumer panel in
which we had five year's worth of  prospective records, including time of
adoption of new grocery food introductions (eg the latest ready-to-eat
cereals, etc). The early adopters turned out to be the idiots -- well, not
exactly the right term -- they had lower education and occupation scores
and were less informed about political and economic issues. They did like
shopping, however.
Perhaps needless to say, this proprietary research was never formally released.

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