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I'm a technologist involved in building and providing online fundraising
solutions to non-profit organizations, typically for walkathons and similar
type events. We would like to better understand the relationships between
solicitor and donor using online tools and try to map out social networks,
and would welcome advice on what questions we should ask.
Whereas traditional fundraising typically involves an organization asking
individuals for donations, current online tools allow participants in an
event to solicit others through email and track who has donated and
sponsored them for the event.
We do not currently know the relationship between solicitor and donor, and
would like to add one or two survey questions to the online donation form.
Our first thought was to ask "What is your relationship to the person who
solicited you?", and then provide a drop down list of; Mother, Brother,
Friend, Co-Worker, Neighbour... We are not sure what this list should be
comprised of to provide data that is useful for future network analysis.
Should it be two-tier question, identify family, then ask, brother, sister,
or are there other approaches that would be more practical.
We try to make the online experience for donors engaging and efficient, and
shy away from having too many questions but I think we could ask one or two.
One large event that we manage processes about 200K transactions with
donations coming from Canadians as well as from individuals in 47 different
countries. The number of countries represented outside of Canada for online
donations is significant, and this type of representation does not occur in
the offline world.
Our interest is to better understand how online fundraising works within
social networks, and hopefully be able to better assist non-profits in
developing relationships in the online world.
Peter Foley, Chief Technology Officer
416-815-8777 x 424
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