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Can anybody advise me the following.
I am preparing a paper on social network marketing. The key word is 'prosumerism' (as in Toffler, The Third Wave). I am looking for ways to approach social networks with (branded) offerings the relational groups appreciate because these offers seamlessly fit into their perception, appreciation and (purchasing) intent. I need to know more about the psychology of social networks and different layers of hierarchy (formal and informal) and how communication and information distribution is organized.
I'd appreciate some input.
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