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This is to announce the availability of Educara Survey 2.1.
This web-based suite of programs lets users develop surveys using some of
the best-known tools in cognitive anthropology -- free lists, pile sorts,
frame substitution, and paired comparisons, as well as all the usual
survey-question formats (radio button, open-ended text, and so on).
These tools have been under development for several years by H. Russell
Bernard, Stephen Borgatti, and Gery Ryan, working with the Educara Software
Corporation (Columbia, Missouri). Support for the prototype of the system
came from Ford Motor Company, with a grant to the University of Florida.
The latest version of the tools were developed under a grant to the
University of Florida from the National Science Foundation.
Educara 2.1 is owned and sold by Educara Software Corporation to commercial
users. The tools are available free to academic researchers for teaching
and for noncommercial research. To get an idea of what these tools can do,
and just run through the test. The test is on a list of emotions. (There
are 37 emotions in the pile sort and 15 in the rest of the survey. The 15
emotions are the same ones used in: Romney AK, Moore CC, and Rusch CD 1997.
Cultural universals: Measuring the semantic structure of emotion terms in
English and Japanese. Proc. Natl. Acad. Sci. 94:5489-5494.)
The data from this demo site are anonymous and will not be used in
If you'd like to set up the software on your own server, please contact
Matt Kerner at Educara Software Corporation: [log in to unmask],
http://www.educara.com/. The tools are written in PHP and can be configured
on both Linux and Windows servers using the Apache web server and either
mySQL or PostgreSQL.
As you go through the demo, keep in mind the following:
1) There are several backgrounds available. When you build a survey, you
choose from among a set of backgrounds. If you can program in HTML, you can
create your own background. For example, I have a background on file that
uses my university's colors and logo, so when respondents take a survey
that I design, they know it's sponsored by my university.
2) The demo survey on emotions does not require a login ID. However, this
is an option when you build a survey. That is, you can issue individual
login ID's to each respondent.
3) The data from these surveys are exported as as tab-delimited Excel
files. You can import the data, after suitable preparation, into your
favorite package for analysis. The data are also exported as XML files.
4) When you build a survey, you can specify the lambda design for triad tests.
5) The software is available free to academics for noncommercial use. If
you make any modifications to the software, you must make the modifications
available free to all users, including the owners, Educara Software
6) These tools can be can be installed on your own server, and you can
develop surveys that can be taken by anyone who has access to the Internet.
The current version of the software lets you develop surveys in either
English or Spanish. A French version is in the works.
7) ES 2.1 is designed to output data in several formats, including Excel
and XML. UCINET and ANTHROPAC will soon be able to read these formats. For
more on UCINET and ANTHROPAC, go to
H. Russell Bernard
Professor of Anthropology
University of Florida
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