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William Gibson wrote (via Valdis):
> Pattern Recognition isn't "about a future", of course, and the present
> reality, judging by this piece, is one in which corporations have
> become so powerful that they can *recruit unpaid volunteers* to
> infiltrate your life and talk up products -- a twist I evidently
> wasn't quite paranoid enough to imagine.
And this is different from the way in which people have been willing to buy
branded merchandise (mind you, not the company's core product, i.e.,
Coca-Cola lamps, Nike T-shirts, John Deere caps, etc.) in what way?
This is nothing new. People have long been willing to identify strongly with
a brand -- they will even PAY to act as walking billboards! At least with
BzzAgent, the company is sharing some of the wealth created with the people
who help spread the word. What's wrong with that?
If people can't establish a trust that's stronger than any doubts created by
the possibility that someone's product recommendation might be influenced by
some economic reward they're receiving, then that recommendation isn't very
effective, anyway. Most people won't trade their credibility for a few
"Advertising is only evil when it advertises evil things." - David Ogilvy
- Scott -
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