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My coauthor Scott Allen and I wrote a detailed profile of Orkut some time
as part of our social software site guide
As background, Scott and I are in the last stage of writing a book on
building a powerful social network online. AMACOM Books (the publishing arm
of the American Management Association) will publish 'The Virtual Handshake:
Opening Doors and Closing Deals Online' in June 2005. We have extensive
information about the book, including a sample chapter and a detailed blog,
at http://www.OnlineBusinessNetworks.com .
Our book is squarely focused on the practical question: how can the average
business person use social software to build relationships with new
customers, a new employer, or whoever else is relevant to his/her goals.
This will be the first mass market book (that we know of) about how to use
the new wave of social software: relationship capital management software,
social networking sites, blogs, chat, IM, and so on.
If you are doing research in this area, we would be very happy to speak with
you. Please contact us back off-list. Although we're finalizing the book's
text within a few weeks, we now still have the opportunity to incorporate
new research relevant to our book.
Nitron Advisors, LLC ( www.NitronAdvisors.com )
Circle of Experts ( www.CircleOfExperts.net )
Providing institutional investors with access to frontline industry experts
email: [log in to unmask]
direct:  212-329-1010, main:  212-329-1020
cell:  917-355-5726
3 West 35th Street, 7th floor
New York, NY 10001-2204 USA
> -----Original Message-----
> From: Social Networks Discussion Forum
> [mailto:[log in to unmask]] On Behalf Of Julio Meneses Naranjo
> Sent: Friday, January 21, 2005 6:19
> To: [log in to unmask]
> Subject: Re: Orkut, Google's new social networking service.
> Hi Phil,
> *Looks like Google is trying to jump into the social
> *networking web business.
> In fact, they did (look at its date, it's a 22th january 2004
> article). Some of us are inside, trying to get in touch with
> fellows, but also asking how are those new tools changing (or
> at least providing new) ways to get social the web further
> than traditional virtual communties:
> Maybe it's time to apply network analysis to social
> networking on the web (and probably some people is doing it
> now!). Do you know any current project or publication
> relating those 'new' social projects?
> Julio Meneses
> Knowledge Society Program Ph D. Candidate.
> Dept. Psychology and Educational Sciences.
> The Open University of Catalonia
> Internet Interdisciplinary Institute (IN3 - UOC) Research Staff.
> Project Internet Catalonia (PIC) - Schools on the Network
> Society http://www.uoc.edu/in3/pic/
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