***** To join INSNA, visit http://www.insna.org *****

Face-to-Face still rules in Word-of-Mouth according to this marketing
research...

> "Despite widespread technology adoption, marketers must understand
> that the majority of word-of-mouth is still done at the coffee house,
> in the mall, over brunch or at the gym," [SNIP] "Although
> technology and the Internet play a significant role in spreading
> word-of-mouth, live discussions are still driving the trend."


http://www.nopworld.com/news.asp?go=news_item&key=159

Valdis

_____________________________________________________________________
SOCNET is a service of INSNA, the professional association for social
network researchers (http://www.insna.org). To unsubscribe, send
an email message to [log in to unmask] containing the line
UNSUBSCRIBE SOCNET in the body of the message.