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Without having read the research behind the study, I wonder
how much of this is true. I can understand taking better
word-of-mouth recommendations from people who you
have met face to face before - on the principle that a day
of meeting is worth a thousand emails - but once you actually
have that tie it strikes me that "internet" shouldn't be a
bad vehicle for the actual communications.
On 5/5/05, Valdis <[log in to unmask]> wrote:
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> Face-to-Face still rules in Word-of-Mouth according to this marketing
> > "Despite widespread technology adoption, marketers must understand
> > that the majority of word-of-mouth is still done at the coffee house,
> > in the mall, over brunch or at the gym," [SNIP] "Although
> > technology and the Internet play a significant role in spreading
> > word-of-mouth, live discussions are still driving the trend."
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Edward Vielmetti at Socialtext in Ann Arbor, MI 48104
+1 734 276 5910
skype, AIM: edwardvielmetti
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