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Interesting new Irish company...
> Idiro Customer Intelligence uses call data to deconstruct the
> customer network into social groups and assigns a role to each
> person in their social circle. This allows the marketer to make
> tactical use of buzz and viral marketing concepts.
> ...focusing on customers as individuals, it introduces analysis and
> understanding of customers in terms of communication relationships.
> Depending on their interactions within the network, customers can
> be classified as Connectors, Networkers, Parochials or Self-reliants.
So, who is selling them phone records and what is in them?
I bet the intelligence community would love to use this product to
sell "tropical vacations" in Gitmo! ;-)
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