***** To join INSNA, visit http://www.insna.org *****
Hallmark, in Kansas City, has quantitative researchers on staff who do
network analysis of which people buy what cards for whom.
On Jan 1, 2006, at 5:55 PM, Richard Rothenberg wrote:
> ***** To join INSNA, visit http://www.insna.org *****
> It is often amazing how much marketing firms and industry analysts
> know about such things. A quick look around the net turned up at
> least four firms that would be happy to supply such data in
> available reports for as little as $4000. The only free thing I
> came across (and it was a cursory look) was at http://
> and a brief writeup said that 2.6 billion Christmas cards are sold
> annually, about 38 per sender, and that about 80% of cards are
> purchased by "middle aged" women...
> Anyway, there is a boatload of information about numbers out there.
> Barry Wellman wrote:
>> ***** To join INSNA, visit http://www.insna.org *****
>> Rebecca Adams has pointed me to a story in the New Scientist that
>> the average person sends out 68 Xmas cards which reach 154 family
>> URL is:
>> Warning: Data from a very biased, small sample, and a self-interested
>> scholar . But it would be nice for some INSNA person to organize data
>> gathering on this for next year -- taking some care to collect
>> such data
>> -- even the hoary university student samples would be an improvement.
>> I am NOT offering to organize, but would participate, especially if
>> Chanukkah and New Year cards were included, and care were taken to
>> separate out traditional greeting cards, e-cards (only got 1 this
>> year --
>> from Japan) and Xmas/New Year's letters, both e-mail and print.
SOCNET is a service of INSNA, the professional association for social
network researchers (http://www.insna.org). To unsubscribe, send
an email message to [log in to unmask] containing the line
UNSUBSCRIBE SOCNET in the body of the message.