***** To join INSNA, visit http://www.insna.org *****
It is often amazing how much marketing firms and industry analysts know
about such things. A quick look around the net turned up at least four
firms that would be happy to supply such data in available reports for
as little as $4000. The only free thing I came across (and it was a
cursory look) was at
and a brief writeup said that 2.6 billion Christmas cards are sold
annually, about 38 per sender, and that about 80% of cards are purchased
by "middle aged" women...
Anyway, there is a boatload of information about numbers out there.
Barry Wellman wrote:
>***** To join INSNA, visit http://www.insna.org *****
>Rebecca Adams has pointed me to a story in the New Scientist that claims
>the average person sends out 68 Xmas cards which reach 154 family members.
>Warning: Data from a very biased, small sample, and a self-interested
>scholar . But it would be nice for some INSNA person to organize data
>gathering on this for next year -- taking some care to collect such data
>-- even the hoary university student samples would be an improvement.
>I am NOT offering to organize, but would participate, especially if
>Chanukkah and New Year cards were included, and care were taken to
>separate out traditional greeting cards, e-cards (only got 1 this year --
>from Japan) and Xmas/New Year's letters, both e-mail and print.
> Barry Wellman Professor of Sociology NetLab Director
> wellman at chass.utoronto.ca http://www.chass.utoronto.ca/~wellman
> Centre for Urban & Community Studies University of Toronto
> 455 Spadina Avenue Toronto Canada M5S 2G8 fax:+1-416-978-7162
> To network is to live; to live is to network
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