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The Pentagon Crawls Into MySpace
Those young years can be hard ones. The acne, the awkwardness, the
angst. That may be one reason why, if you're between your early teens
and your mid-twenties, you may already be making "friends" in the cozy
cyber-confines of MySpace.com, the social networking website which bills
itself <http://www.myspace.com/Modules/Common/Pages/AboutUs.aspx> as "an
online community that lets you meet your friends' friends." At MySpace,
each user can create a customized webpage or "profile," upload photos
(only from your best angle and then photo-shopped to the hilt), blog
around the clock, and -- most important of all -- court those "friends."
In an eerie reflection of the very world many MySpace scenesters
undoubtedly plunge into cyberspace to avoid, /the/ measure of success at
the site is how much you can increase your page's popularity. You do
this by posting attention-grabbing content, breathlessly soliciting
other users, putting up provocative pictures to attract attention,
sending out "bulletins" to your existing "friends," and asking them to
"whore" you out to their list of friends. With its multimillions of
"friends" to garner, the site is wildly popular -- and not just for
insecure teens either.
MySpace has become a magnet for those that want, for one reason or
another, to draw young eyeballs (and often young pocketbooks). Colleges
<http://www.myspace.com/auburnuniversity>, corporate products like
Toyota's Yaris <http://www.myspace.com/yaris> and the Honda Element
<http://www.myspace.com/hondaelement>, even fictional characters like
Ricky Bobby <http://www.myspace.com/rickybobby26>. from the movie
/Talladega Nights/ or fast-food outlet Wendy's minimalist cartoon
pitchman Smart <http://www.myspace.com/wendysquare> have already gotten
into the MySpace act.
Early this August, the site hit a major milestone -- 100 million
Even including those corporate-sponsored sites and fictional pages,
that's still a whole lot of would-be /friends/.
See the whole article at: http://tinyurl.com/g9xbb
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