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Does the product or service require the participation of the
customer's friends -- like an on-line game or photo-sharing?
Or is the customers use of the service totally independent of other
On Mar 29, 2007, at 3:03 PM, Michael Haenlein wrote:
> The question I would like to ask is: Is a customer more likely to
> (i.e. resign) when one of his 'friends' left previously?
> Essentially this
> means that I would like to incorporate social network effects into
> analysis (e.g. Cox regression). My idea is somewhat to make the
> hazard rate
> of one customer dependent on the hazard rates of this customer's
> but I'm not really sure how to do that.
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