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Elisa, There are many studies (alas many propietary) about networks and
marketing. The original, I guess, was the late Jim Coleman's study of the
difussion of information by drug pushers (aka, pharamceutical companies)
to doctors. Sorry, I don't have the ref handy, but we're talking
prehistoric times (50s or 60s).
A lite touch on the subject, explicitly linking to network analysis, was
done by Jeff Boase and me.
Jeffrey Boase and Barry Wellman. "A Plague of Viruses: Biological,
Computer and Viral Marketing." Current Sociology 49, 6 (November, 2001):
Barry Wellman S.D. Clark Professor of Sociology NetLab Director
Centre for Urban & Community Studies University of Toronto
455 Spadina Avenue Toronto Canada M5S 2G8 fax:+1-416-978-7162
wellman at chass.utoronto.ca http://www.chass.utoronto.ca/~wellman
for fun: http://chass.utoronto.ca/oldnew/cybertimes.php
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