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There are numerous articles, especially om online / multilevel and viral
Burt, R. S."Social Contagion and Innovation" AJS 1987, where the
original Coleman, Katz and Menzel is cited.
Goldenberg Jacob, Libai Barak and Muller Eitan, (2001), *Talk of the
Network: A Complex Systems Look at the Underlying Process
of Word-of-Mouth*, /Marketing Letters/ 12:3 p. 209-21.
Goldenberg Jacob, Libai Barak and Muller Eitan (2002) *Riding the
Saddle, How cross-Market Communications Creates a Major
Slump in Sales,* /Journal of Marketing/ Vol. 66 (April), p 1-16.
Katz-Gerro, Tally and Ilan Talmud. 2005 "A Structural Analysis of
Consumption-Based Stratification: Relational Proximity of Household
Expenditures." _Social Indicators Research_. 73,1:109-132.
*Analysis of Referral Networks in *Marketing*: Methods and Illustration*
/Reingen, Peter H./
<http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=27556&pcid=55601&SrchMode=3>.Vol.23, Iss. 4; pg. 370,
Sebastiano A. Delre · Wander Jager · Marco A. Janssen, " Diffusion
dynamics in small-world networks with
heterogeneous consumers" Comput Math Organiz Theor (2007) 13:185--202
Asymmetric information, word-of-mouth and social networks: from the
market for lemons to efficiency By Noem“? NAVARRO
elisa bellotti wrote:
> ***** To join INSNA, visit http://www.insna.org *****
> Dear socnetters,
> i'm writing a paper on social network analysis and its applications on
> i was wondering if there are recent studies in this field, and if
> there's anyone who is working on this topic (i'm especially interested
> in working papers, empirical studies, and so on).
> just to avoid doubts about my intentions.....;-)
> even if i dont know a lot about marketing (i'm actually a
> sociologist), i'm not asking for classic bibliography, as i'm already
> collecting the most popular references. while any suggestion is very
> welcome, i'm more interested in anything that is nearly to be
> published, or working papers (like presented to conferences, research
> reports, and so on). so please be sure you indicate the way in which i
> can quote any reference you might want to suggest me.
> thanks to everyone
> Elisa Bellotti
> Centre for the study of fashion and cultural production
> Universitą Cattolica del Sacro Cuore, Milan, Italy
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