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Christophe van den Bulte and Stefan Wuyts (2007). Social Networks and
Marketing. Marketing Science Institute, Cambridge MA.
which may be purchased at www.msi.org
elisa bellotti wrote:
> ***** To join INSNA, visit http://www.insna.org *****
> Dear socnetters,
> i'm writing a paper on social network analysis and its applications on
> i was wondering if there are recent studies in this field, and if
> there's anyone who is working on this topic (i'm especially interested
> in working papers, empirical studies, and so on).
> just to avoid doubts about my intentions.....;-)
> even if i dont know a lot about marketing (i'm actually a
> sociologist), i'm not asking for classic bibliography, as i'm already
> collecting the most popular references. while any suggestion is very
> welcome, i'm more interested in anything that is nearly to be
> published, or working papers (like presented to conferences, research
> reports, and so on). so please be sure you indicate the way in which i
> can quote any reference you might want to suggest me.
> thanks to everyone
> Elisa Bellotti
> Centre for the study of fashion and cultural production
> UniversitÓ Cattolica del Sacro Cuore, Milan, Italy
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Evaluating Health Promotion Programs (Oxford U. Press):
My personal webpage:
The Empirical Networks Project
Thomas W. Valente, PhD
Director, Master of Public Health Program
Department of Preventive Medicine
School of Medicine
University of Southern California
1000 S. Fremont Ave.
Building A Room 5133
Alhambra CA 91803
phone: (626) 457-6678
fax: (626) 457-6699
email: [log in to unmask]
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