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***** To join INSNA, visit http://www.insna.org *****
I've been a lurker on this list for over a year and have never commented or
replied because I'm comercially focused (rather than academic) and I did not
want to divert from the purpose of the list.
But this post seemed so relevant to our solution that I thought I'd "out"
myself and also offer collaboration on any studies you believe would be
valuable.
Minggl (http://www.minggl.com) has built a free "Persona Centric" browser
plug-in that lets users:
1) drag content between social sites (i.e. Sync profiles)
2) set multiple layers of privacy---this was originally designed so minors
could hide personal data from predators but as exemplified below, a
recruiter would not see stuff intended for friends
3) keep a single friends list no matter what (or how many) community(ies)
they belong to
4) tag your multi-site friends such that the privacy layers can be
controlled by these tags
5) display html content (widgets, video's, etc) in conjunction with pages
from sites that don't allow HTML, or sites like MySpace, that are actively
blocking certain widgets---you can think of this as "picture-in-picture"
(like TV) for the Browser.
6) communicate across and between communities
We're just launching the technology and thought some of you might see
interesting research angles.
I'm sorry for the commercial intrusion and won't do so again unless driven
to irreverence by another such perfect posting ;-)
Enjoy your conference and Warm Regards,
Dewey Gaedcke
CEO
Minggl
-----Original Message-----
From: Social Networks Discussion Forum [mailto:[log in to unmask]] On
Behalf Of Barry Wellman
Sent: Wednesday, April 25, 2007 7:38 AM
To: [log in to unmask]
Subject: toronto/facebook
***** To join INSNA, visit http://www.insna.org *****
Don't want to let a misconception grow. Greater Toronto only has 3
universities: Toronto, York and Ryerson. Although the first 2 are large, and
Ryerson is growing, I believe.
Why Toronto and Facebook?
First, I wonder about the data. Is 10% of the Greater Toronto area really in
Facebook? We are a city of many recent immigrants who are not prone to use
social software (altho they are extensive email, etc users). And Facebook,
like MySpace, appeals to teens and twenties mostly.
Second, my students tend to use Facebook and not MySpace, Orkut, etc. This
is clearly a social norm, rather than an individual decision: you use what
your friends use, otherwise why bother. My guess is that each Metro area (or
each social category) will strongly prefer one brand (e.g., Facebook) over
the others.
Finally, a hiring note. We are interviewing 3 candidates for a computer
assistant job today. Checked them all out on Facebook. Revealing.
Barry Wellman
_____________________________________________________________________
Barry Wellman S.D. Clark Professor of Sociology NetLab Director
Centre for Urban & Community Studies University of Toronto
455 Spadina Avenue Toronto Canada M5S 2G8 fax:+1-416-978-7162
wellman at chass.utoronto.ca http://www.chass.utoronto.ca/~wellman
for fun: http://chass.utoronto.ca/oldnew/cybertimes.php
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