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Hi Valdis, I hear you, man. It doesn't just happen in business; I see the same conflation of
names, concepts, etc., in some science and education circles.
But given how long it's taken for the idea that our technology systems are really
socio-technical systems (what? 15 or 20 years?) I'm thinking that patience is a virtue here. I
think that soon enough the technology swoon will give way to business realities and some
balanced understandings will emerge.
I think that the good news is that people are becoming aware of the social nature of ... well,
you name it.
Then we can be having the conversation the anthropologists and designers are having about
ethnography practices in business contexts. This would be a good discussion to be having.
Maybe, as Carl says, after the dust settles.
Valdis Krebs wrote:
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> For those frustrated with this discussion... it gets worse!
> I just returned from a business conference where the terms "social
> network(s)" and "social networking" seemed to be morphing every hour. I
> think most of the business execs left that conference very confused and
> thinking that social networks were invented only a few years ago when
> MySpace and Facebook crawled out of the ocean. I tried to bring a voice
> of reason/perspective/history to the discussion but fear I was
> out-numbered by the "Web 2.0 uber alles" crowd.
> And another thing... "social network analysis" is now "social
> networkING analysis". ;-)
> On Apr 17, 2008, at 3:01 AM, Loet Leydesdorff wrote:
>>> I won't elaborate here, but I reject the thesis that social
>>> categories have
>>> any meaning independent of the social relations which they
>>> both represent and shape.
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