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Last summer I had an idea take root. As a new comer to the formal study of
social capital and social network analysis, I am making an appeal to your
Perhaps scaled up forms of social capital attributable to social media
should be linked directly to corporate value, in a way similar to the link
established between brand and corporate value in the late 1980s?
If this idea were to catch on, it would unleash new investment into
understanding social capital and social network analysis. Feedback from
advanced soc netters like you is needed if this idea is to stand up to wider
scrutiny and spread.
Dr. Thomas Valente suggested posting work thus far here to seek your input.
Please check out “Introducing Social Capital Value Add” at this link:
It is the social capital valuation method, akin to brand valuation that is
the interesting innovation but the basic SCVA argument is illustrated at
SCVA’s goal is to connect typically isolated memes. I.e., be a bridge
spanner. To this end, if you have colleagues … economists, management and
business professors or you are familiar with forums within these disciplines
that are similar to SOCNET, I would appreciate it if you could help me
obtain feedback from the best sources that you can think of.
I am open to any comments or suggestions that you can share. Please email
me at [log in to unmask]
Skype ID: mgcayley
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