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For those who may be interested, I snagged a link to the paper from
I haven't read it yet myself, but I've got a couple of comments anyway. :)
On Mon, May 19, 2008 at 1:03 PM, Jordi Comas <[log in to unmask]> wrote:
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> That seems like bad news for whoever is writing "Viral Marketing for Dummies."
Only if you assume that the behavior of such chain letters is typical
of viral marketing in general. Personally I doubt that it is: I don't
pass chain letters along, period...but I've been known to recommend a
product to my friends if I find it useful (and think that they will,
too). (And viral marketing is likely not nearly so easy to spot in an
email corpus as a petition with a common text base.)
> How did they do this, exactly, I wonder?
> How do they know it passed through someone's email box many times? Do they have email data for to who a petition was sent in addition to who signed? How do they know how many intermediaries there are between two recipients without a larger set of data about links between recipients?
I expect that the paper answers at least some of these questions. In
any event, it seems clear that they have access to at least a
restricted email corpus.
Joshua O'Madadhain: Information Scientist, Musician, Philosopher-At-Tall
It's that moment of dawning comprehension that I live for. -- Bill Watterson
My opinions are too rational and insightful to be those of any organization.
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