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"The Hidden Power of Social Networks" by Rob Cross and Andrew Parker is
one of the best accesible references for using social networks. A good
working introduction to the terminology is given and how to apply SN's to
business is well explained.
"Social Networks and Organizations" by Martin Kilduff and Wenpin Tsai does
a first rate job of walking through the field of SN in as short a time as
possible while still doing good academic due diligence.
"Managing Network Resources" by Ranjay Gulati covers that transaction
costs for managing a social network. His unique perspective (as well as
being a respected expert in Business Organizations from Northwestern
University) is really an asset when one want so go beyond the algebraic or
graph theory in SN research.
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