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Got this email today, thought SOCNET would be interested in how SNA is
currently applied in parts of the business world...
> One of the most interesting metrics we find when we work with our
> customers is the Friend Count (number of friend links) for each of
> their consumers. We see a repeatable curve in a typical client's
> consumer list: there are many consumers with zero friends; many with
> low numbers of friends, and then a targeted percentage that have 100
> friends or more.
> According to a Rapleaf study published in 2008*, about 80% of social
> media users have between 0-100 friends, and 20% have 100 or more
> friends: the 80-20 rule.
> In the world of social media, Friend Count is a key metric of the
> influence of each consumer. A consumer who loves your brand and has
> 100 online friends is much more valuable than a consumer with just one
> friend. And, of course, a consumer that has a bad experience with
> your product and has 300 friends is a concern multiplied. Many of our
> clients are now flagging high Friend Count consumers in their database
> both for a higher level of marketing and customer service.
More data in their press release...
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