ARMA MetroNYC Present ARMA@Noon - Lunchtime Educational Series 2/26
MARKETING YOUR RIM PROGRAM
Jason C. Stearns
CRM, FLMI, PCS, AIRA, AIRC, ARA
Corporate Vice President
Corporate Records Manager
New York Life Insurance Company
This workshop details the importance of marketing your RIM program to the
enterprise. The interactive discussion covers basic marketing principles
and concepts and reviews real world marketing examples from the 2008
Cobalt Award Winner New York Life Insurance Company.
Upon completion of this session, participants will be able to:
1. Identify how to apply marketing principles in promoting your RIM
2. Identify steps for creating a marketing campaign and promoting RIM
throughout the organization.
3. Analyze and assess best RIM marketing options based on budget,
corporate culture and executive support.
4. Develop workable marketing ideas for your RIM program.
Competency Domain: COMMUNICATIONS & MARKETING
Experience Level: Level 2: Prior Knowledge Required
FEE: $10.00 (includes lunch)
For more information or to register, please visit
This event is sponsored by: SWISS POST SOLUTIONS
Swiss Post Solutions offers the world?s largest selection of outsourcing,
administrative, and business services, delivered by people who are
passionate about their purpose, excited about what they do, and committed
to your organization's success. For over 30 years, America?s leading
companies have discovered they can better compete and win by outsourcing
key support functions to our can-do shoulders.
Many companies and firms have experienced the benefits of partnering with
Swiss Post Solutions:
Access to highly skilled and motivated professionals
Significant reduction in costs
Increased efficiency and world class service
Unbiased technology solutions
Find out first-hand about the Swiss Post Solutions difference. Contact us
at 1-877-ASK FOR SPS or visit our website www.SwissPostSolutions.com.
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