I recently had a conversation with a few BEST readers on how to effectively change behavior and promote sustainable behavior. I was curious what research was out there on the topic. I typed "Fostering Sustainable Behavior" into google scholar and the first link was a book titled "Fostering Sustainable Behavior" It is about Community Based Social Marketing. I did not get a chance to read very much of it, but I wanted to share the link.
I am also including a link to a journal concerning the same topic. It has the following title; "Mind the Gap: why do people act environmentally and what are the barriers to pro-environmental behavior?"