This is a very good resource for those crafting behavior change efforts. Community Based Social Marketing is a highly-regarded framework and this provides a good outline of CBSM and case studies as examples.
UF Office of Sustainability
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----- Original Message -----
From: Bioenergy and Sustainable Technology Society <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Sent: Sun Jun 20 17:15:36 2010
Subject: Changing Behavior
I recently had a conversation with a few BEST readers on how to effectively change behavior and promote sustainable behavior. I was curious what research was out there on the topic. I typed "Fostering Sustainable Behavior" into google scholar and the first link was a book titled "Fostering Sustainable Behavior" It is about Community Based Social Marketing. I did not get a chance to read very much of it, but I wanted to share the link.
I am also including a link to a journal concerning the same topic. It has the following title; "Mind the Gap: why do people act environmentally and what are the barriers to pro-environmental behavior?"