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Subject: Re: The Principles
From: "Johnsen, Maggi A." <[log in to unmask]>
Reply-To:Records Management Program <[log in to unmask]>
Date:Tue, 25 Sep 2012 10:06:11 -0400
Content-Type:text/plain
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I really don't want to call it "The Principles."  It's not descriptive enough.  It could be any type of Principles.

How about we start a movement and call it "GIGM (Generally-Accepted Information Governance Model)" which is what it is to me.

I did an Internet Search and the only reference for GIGM that I could find is GigaMedia Limited (GIGM).

Maggi Johnsen
Staff Enterprise Information Governance Analyst
Southern Company

-----Original Message-----
From: Records Management Program [mailto:[log in to unmask]] On Behalf Of Sophie Loehrich
Sent: Wednesday, September 19, 2012 1:57 PM
To: [log in to unmask]
Subject: The Principles

This is the email I received. Hope it helps clarify this question.

Dear ARMA Vancouver Chapter Members,

We received a message from ARMA International regarding the use of
GARP for the Generally Accepted Principles. We are not to use the term
GARP starting immediately.

See the message below:



Dear Region/Chapter Leader:

The Generally Accepted Recordkeeping Principles have become a
foundation for good compliance across the professional landscape, in
three short years, far exceeding our expectations of their use and
importance.

Across one of those borders is an organization whose name could cause
long-term confusion with ARMA International's use of the acronym
"GARP". Starting immediately, we are aggressively moving away from the
use of the short-hand "GARP" in favor of utilizing a more singular and
encompassing name "The Principles." By doing so, we feel that we will
be able to utilize The Generally Accepted Recordkeeping Principles in
a more complete and effective manner, to the wide professional
audience in need of such guidelines.

However, it is also incumbent upon us to stress that ongoing use of
the term "GARP", starting immediately, could result in litigation upon
individual chapters from a third party, should they fail to cease and
desist from all future and new usage. This includes:

*         Published or newsletter references

*         PR and Social Media

*         Or any new printed piece of  promotional collateral using
the term "GARP"

ARMA International will not be able to assist in covering the cost of
litigation facing a chapter. As an organization, ARMA International
will also be compliant in moving the brand of The Generally Accepted
Recordkeeping Principles to new heights moving forward in favor of The
Principles, by following these criteria:

*         Immediately ceasing all new usage of "GARP"

*         Removing "GARP" from all collateral, both online and print
by July 31, 2013

As always, your partnership and participation within ARMA
International's chapter leadership is a valued and appreciated
commitment. We also are grateful for your attention to this matter as
we move onward and upward, pushing The Principles to new and existing
audiences.

Many thanks,
Marilyn Bier, CAE
CEO, ARMA International



Sophie Loehrich, ERMM
Manager, Records & Information Privacy
1701-4555 Kingsway
Burnaby, BC    V5H 4V8
[log in to unmask]<mailto:[log in to unmask]>
604-439-4191


Managing Information as an Asset
R!C



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