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New free e-learning course – Why We Post - The Anthropology of Social Media
Register today at http://bit.ly/1Kl87Bz
(Chinese, Hindi, Italian, Portuguese, Spanish, Tamil and Turkish versions available at
We are delighted to announce a new, free e-learning course that may be of interest to
readers of this list. We apologise for any cross posting.
Why We Post - The Anthropology of Social Media will begin on 29th February 2016. This
five week course is taught by the nine anthropologists behind Why We Post, the global
social media research study based at University College London.
Week One: What is social media - Polymedia and Scalable Sociality. The focus upon
content rather than platforms. The 9 fieldsites. The practical uses of this research. Main
fieldsite – village England
Week Two – The shift to visual images in communication. Memes as the moral police of
the internet. The significance for illiteracy. The diversity of the selfie. Main field sites -
South Italy, Trinidad.
Week Three – The impact on politics and gender. Why public social media is more
conservative than offline life. The transformation of gender relations in Hindu and Muslim
societies. Main field sites - south India and southeast Turkey
Week Four –What we learn from The Chinese platforms. The impact of social media more
generally on privacy, on education and on commerce. Main field sites – Industrial China,
Week Five – The relation between online equality and offline inequality. When social
media may not express identity or individuality. Seeing the normative. How the world
changed social media. Main field sites – northeast Brazil and north Chile.
The course is available in seven languages in addition to English.
Register today for the English version at: http://bit.ly/1Kl87Bz
Register for the Chinese, Hindi, Italian, Portuguese, Spanish, Tamil and Turkish versions
NB: These non-English versions are not time bound and can be followed at any time and
duration from Feb 29th 2016.
About Why We Post
Why We Post is a project by nine anthropologists who conducted nine simultaneous 15-
month studies on the uses and consequences of social media around the world. Sites
included a factory town and a rural town in China, a town on the Syrian-Turkish border,
low income settlements in Brazil and Chile, an IT complex set between villages in South
India, an English village, and small towns in Italy and Trinidad. Outputs will include a free
e-learning course (available in 8 languages), a website and 11 open access books, to be
published by UCL Press. To find out more, visit ucl.ac.uk/why-we-post. To view the video
introduction to the Why We Post project, please visit https://youtu.be/0jA5B32MP98.
University College London
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