For anyone following food waste news in the past several years, you
know ugly produce is a big buzzword. People are waking up to the fact
the the high aesthetic standards we place on produce is causing a
massive amount of food waste due to rejected fruits and vegetables.
However, it is a high hurdle to get people to accept less than ideal
produce at their local grocer. A recent start-up may have found the
best solution: juicing. After all a juicer doesn't care if your carrot
is bent and your apple has dimples. Misfit Juicery, which sells in the
DC and New York market, recently won a grant from Chobani to join its
food incubator program. The company sources 70-80% of its produce from
ugly or surplus supplies. This helps save the more "ideal" produce for
the grocery store aisle.
Have a great weekend,
Misfit Juicery fights US food waste using ‘ugly’ fruit and
Mary Ellen Shoup
October 14, 2016