|
***** To join INSNA, visit http://www.insna.org *****
**** We apologise for any cross-posting***
UCL Press is delighted to announce a brand new open access book that may be of interest
to list subscribers: Social Media in Emergent Brazil. Download it free from:
https://goo.gl/55BswZ
*********************************
Social Media in Emergent Brazil
Juliano Spyer
Free download: https://goo.gl/55BswZ
*********************************
Since the popularisation of the internet, low-income Brazilians have received little
government support to help them access it. In response, they have largely self-financed
their digital migration. Internet cafés became prosperous businesses in working-class
neighbourhoods and rural settlements, and, more recently, families have aspired to buy
their own home computer with hire purchase agreements. As low-income Brazilians began
to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their
limited technological skills, different tastes and poor schooling, but this did not deter them
from expanding their online presence. Young people created profiles for barely literate older
relatives and taught them to navigate platforms such as Facebook and WhatsApp.
Based on 15 months of ethnographic research, this book aims to understand why low-
income Brazilians have invested so much of their time and money in learning about social
media. Juliano Spyer explores this question from a number of perspectives, including
education, relationships, work and politics. He argues that the use of social media reflects
contradictory values. Low-income Brazilians embrace social media to display literacy and
upward mobility, but the same technology also strengthens traditional networks of support
that conflict with individualism.
Free download: https://goo.gl/55BswZ
----
ucl.ac.uk/ucl-press | @uclpress
_____________________________________________________________________
SOCNET is a service of INSNA, the professional association for social
network researchers (http://www.insna.org). To unsubscribe, send
an email message to [log in to unmask] containing the line
UNSUBSCRIBE SOCNET in the body of the message.
|
