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In a test of the theory of reasoned action to predict condom use, we found
that a network-based interaction measure worked better in constructing a
subjective norms predictor than did the original theory's "willingness to
comply" measure.
Richard, Bell & Montoya. (2000). Normative influence in personal networks:
Application to condom use. AIDS Education and Prevention, 12(4): 357-375.

Dave Bell

----- Original Message -----
From: "Glen & Kris Murphy" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Thursday, May 30, 2002 12:05 AM
Subject: SOCNET Query - actual vs perceived attitudes


> Hello all !
>
> Sorry to bother you all again but I'm guessing at least one of you out
there
> has come up against this at one stage or another! (Look at me as a long
term
> investment...surely one of these days I'll be able to answer one of your
> questions !)
>
> I'm examining a situation that in the past has measured "subjective norms"
> (a belief that specific referents around you think that you should behave
in
> a certain way, combined with your motivation to comply with that wish) and
> their influence on behavioural intent.  As part of my research I am
> intending to measure the influence of actual attitudes on individual
> intention to behave, in a technology context - using SN data rather than
> perceived measures.
>
> Does anybody know of any work carried out to measure and compare the
> relative strength of perceived attitudes (subjective norms) versus actual
> attitudes within various SN configurations on individual behaviour
> (intention or actual)?
>
> Hopefully the question is clear enough, thanks for having a read !
>
> Cheers, Glen.
>
> Glen Murphy
> PhD Candidate
> School of Management
> Queensland University of Technology
> 126 Margaret St
> Brisbane 4001
>
> Ph.     3314 8061
> mob.    0403 001 623
>