***** To join INSNA, visit http://www.sfu.ca/~insna/ ***** Dear Steven, I read Sunstein a while ago and he made a very similar argument but with regards to how the web works. His argument is that people seek information that confirms their worldview (reduce dissonance) and the capacity of the web to customize information allows two people to have completely different web experiences. Reference. Sunstein, C. R. (2001). Republic.Com. Princeton, NJ: Princeton University Press. Anabel Quan Haase Ph.D. University of Toronto _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.sfu.ca/~insna/). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.