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Interesting:  Most people don't realize this but innovations and early
adoption usually starts on the periphery of the network since these
individuals are free to innovate.

Charles Kadushin wrote:

> Further to Tom's point.
> Years ago I did research for a major market research consumer panel in
> which we had five year's worth of  prospective records, including time
> of adoption of new grocery food introductions (eg the latest
> ready-to-eat cereals, etc). The early adopters turned out to be the
> idiots -- well, not exactly the right term -- they had lower education
> and occupation scores and were less informed about political and
> economic issues. They did like shopping, however.
> Perhaps needless to say, this proprietary research was never formally
> released.
To order a copy of "Network Models of the Diffusion of Innovations"
Call the Hampton Press order number: 800-894-8955
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Thomas W. Valente, PhD
Director, Master of Public Health Program
Department of  Preventive Medicine
School of Medicine
University of Southern California
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