***** To join INSNA, visit http://www.insna.org ***** Laura Savoia wrote: [snip] > I am new here and would like to ask if someone knows which theories are > applied to sports diffusion, in particular to the diffusion of a sport > discipline in one or more countries. These may not be exactly what you want, but you might find the following studies of innovation and diffusion of sports products to be useful: Shah, Sonali (2000). "Sources and Patterns of Innovation in a Consumer Products Field: Innovations in Sporting Equipment." MIT Sloan School of Management Working Paper No. 4105. http://opensource.mit.edu/papers/shahsportspaper.pdf Lüthje, Christian (2002). "Characteristics of innovating users in a consumer goods field: An empirical study of sport-related product consumers." MIT Sloan School of Management Working Paper No. 4331-02. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=298015 von Hippel, Eric (2002). "Horizontal innovation networks - by and for users." MIT Sloan School of Management Working Paper No. 4366-02. http://web.mit.edu/evhippel/www/UserInnovNetworksMgtSci.pdf ========================================================= Cal Lee University of Michigan School of Information Phone: 734-647-0505 http://www-personal.si.umich.edu/~calz/ "Memory is attention in the past tense." - Daniel Goleman, 1985 _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.