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Hello Edith!

Always start with a root. Hence, look at Medical Innovation by Coleman, Katz
and Menzel, 1966. Especially focus on chapter 5 (The Doctor's Decision). The
book shows that under conditions of uncertainty (caused by medical
innovation), doctors talk to the Detail Man, read Journals and Drug-House
information.  They further show that occupied with this objective
information doctors then turn to their community of peers and conform to
others' decision.  In Weber's terms, information is akin to conditions for
practice; but networks constitute the switchmen who decide the specifics of
action and concrete decisions.

This is the nutshell. Go for the real thing.

Gad

Gad Yair
Department of Sociology & Anthropology
School of Education
Rothberg School of Foreign Students
Hebrew University of Jerusalem
Jerusalem 91905
ISRAEL

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-----Original Message-----
From: Social Networks Discussion Forum [mailto:[log in to unmask]] On
Behalf Of Bill Richards
Sent: Monday, February 14, 2005 7:17 PM
To: [log in to unmask]
Subject: people's information-seeking-behavior -- libraries versus friends


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Edith <[log in to unmask]> wrote to ask:

Hello,
Can you recommend relevant articles regarding Social networks analysis,
dealing specifically with the subject of people's
information-seeking-behavior as related to libraries versus turning to
friends for information?
Thanks so much,
Edith.

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