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Thank you for the article, Valdis.

Your remark is very wise.

Celina, from Brazil.

> ***** To join INSNA, visit http://www.insna.org *****
>
> First of all DO NOT mention "eigenvector centrality" or any other
> technical SNA term... business people find them confusing at best, and
> repulsive at worst. You are NOT defending your decisions/analysis with
> a group of peers. If you come across that way, most business people
> will not be interested in your services. You must remove your academic
> hat and put on a manager's hat -- what will I learn to better manage my
> organization?
>
> This article of mine, written for a business audience, gets very good
> feedback from managers as an introduction to why SNA is useful for
> their organizations.
> http://www.refresher.com/!vekconnected.html
>
> Valdis
>
>
> On Feb 9, 2005, at 5:29 AM, Bettina Hoser wrote:
>
> > what the advantages of such an eigenvector centrality based network
> > analysis are in terms of opportunity for the company.
>
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