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***** To join INSNA, visit http://www.insna.org ***** Face-to-Face still rules in Word-of-Mouth according to this marketing research... > "Despite widespread technology adoption, marketers must understand > that the majority of word-of-mouth is still done at the coffee house, > in the mall, over brunch or at the gym," [SNIP] "Although > technology and the Internet play a significant role in spreading > word-of-mouth, live discussions are still driving the trend." http://www.nopworld.com/news.asp?go=news_item&key=159 Valdis _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.